{"id":13797,"date":"2025-10-10T10:51:23","date_gmt":"2025-10-10T08:51:23","guid":{"rendered":"https:\/\/nousmedis.dev-ws.com\/?p=13797"},"modified":"2026-06-10T10:17:57","modified_gmt":"2026-06-10T08:17:57","slug":"webinar-sales-layer-nousmedis","status":"publish","type":"post","link":"https:\/\/nousmedis.dev-ws.com\/es\/2025\/10\/webinar-sales-layer-nousmedis\/","title":{"rendered":"C\u00f3mo los fabricantes aceleran su llegada al mercado con PIM y automatizaci\u00f3n de cat\u00e1logos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Recientemente, <a href=\"https:\/\/nousmedis.com\/es\/\"><strong>Nousmedis<\/strong><\/a> y <strong><a href=\"https:\/\/www.saleslayer.com\/es\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Layer<\/a><\/strong> celebramos un <strong>webinar conjunto<\/strong> dedicado a un tema que est\u00e1 transformando la manera en que los fabricantes gestionan su informaci\u00f3n de producto: la automatizaci\u00f3n de cat\u00e1logos con PIM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El encuentro, titulado <em>\u201cHow Manufacturers Speed Up Time to Market with PIM and Catalog Automation\u201d<\/em>, estuvo dirigido principalmente al mercado de <strong>Estados Unidos<\/strong>, clientes del sector B2B interesados en la automatizaci\u00f3n de sus cat\u00e1logos. A\u00fan as\u00ed, participaron profesionales de distintos pa\u00edses y sectores interesados en optimizar sus procesos de publicaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante 45 minutos, los asistentes pudieron descubrir c\u00f3mo el<strong> uso de un PIM, <\/strong>combinado con <strong>herramientas de automatizaci\u00f3n <\/strong>como<strong> EasyCatalog <\/strong>y<strong> Adobe InDesign, permite crear cat\u00e1logos, fichas y tarifas de forma m\u00e1s \u00e1gil, precisa y escalable.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-una-introduccion-con-vision-de-futuro\">Una introducci\u00f3n con visi\u00f3n de futuro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La sesi\u00f3n fue conducida por <strong><a href=\"https:\/\/www.linkedin.com\/in\/marisaback\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marissa Bach<\/a><\/strong>, Enterprise Account Executive en Sales Layer, quien abri\u00f3 el webinar explicando los fundamentos del Product Information Management (PIM) y c\u00f3mo este se convierte en el eje central de cualquier estrategia de datos en entornos B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marissa destac\u00f3 la importancia de los cat\u00e1logos como <strong>motor de confianza y conversi\u00f3n en el canal profesional<\/strong>, y repas\u00f3 las funciones clave del PIM de Sales Layer: centralizaci\u00f3n de datos, control de calidad, gesti\u00f3n multiling\u00fce y conexi\u00f3n directa con marketplaces y eCommerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-las-mejores-practicas-en-creacion-de-catalogos\">Las mejores pr\u00e1cticas en creaci\u00f3n de cat\u00e1logos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, tom\u00f3 la palabra <strong><a href=\"https:\/\/www.linkedin.com\/in\/javier-g-lainez\/\" target=\"_blank\" rel=\"noreferrer noopener\">Javier G\u00f3mez<\/a><\/strong>, fundador y CEO de Nousmedis, para ofrecer una aut\u00e9ntica <strong>masterclass sobre buenas pr\u00e1cticas<\/strong> en la creaci\u00f3n de cat\u00e1logos automatizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Javier repas\u00f3 los elementos esenciales para un proceso de publicaci\u00f3n eficiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definir una <strong>jerarqu\u00eda de producto clara<\/strong> desde el inicio.<\/li>\n\n\n\n<li>Asignar <strong>identificadores \u00fanicos<\/strong> a cada referencia.<\/li>\n\n\n\n<li><strong>Normalizar atributos<\/strong> y unificar sistemas de medida.<\/li>\n\n\n\n<li>Estandarizar im\u00e1genes y mantener rutas consistentes.<\/li>\n\n\n\n<li>Y, sobre todo, <strong>validar la calidad de los datos antes del maquetado<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Su mensaje fue claro: <em>la automatizaci\u00f3n solo funciona si los datos est\u00e1n bien preparados.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-demostracion-mas-esperada-el-caso-emuca\">La demostraci\u00f3n m\u00e1s esperada: el caso EMUCA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La parte m\u00e1s emocionante lleg\u00f3 con <strong><a href=\"https:\/\/www.linkedin.com\/in\/virginiazapico\/\" target=\"_blank\" rel=\"noreferrer noopener\">Virginia Zapico<\/a><\/strong>, especialista en datos y dise\u00f1o gr\u00e1fico en Nousmedis, quien mostr\u00f3 en directo c\u00f3mo se materializa todo ese proceso a trav\u00e9s de un <strong>caso real: EMUCA<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.emuca.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">EMUCA<\/a>, empresa internacional l\u00edder en soluciones para el sector del mueble, necesitaba optimizar la gesti\u00f3n de un cat\u00e1logo con <strong>m\u00e1s de 4.000 productos, 25.000 im\u00e1genes y 8 idiomas.<\/strong><br>Gracias a la combinaci\u00f3n de <strong>Sales Layer PIM<\/strong> y la <strong>automatizaci\u00f3n desarrollada por Nousmedis en InDesign mediante EasyCatalog<\/strong>, su equipo consigui\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducir dr\u00e1sticamente los tiempos de maquetaci\u00f3n.<\/li>\n\n\n\n<li>Eliminar errores y duplicaciones.<\/li>\n\n\n\n<li>Publicar versiones multiling\u00fces actualizadas cada a\u00f1o.<\/li>\n\n\n\n<li>Mantener un control total sobre la est\u00e9tica y la coherencia de marca.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la demo, Virginia mostr\u00f3 c\u00f3mo arrastrar un producto desde el panel de datos actualiza autom\u00e1ticamente todos los campos en la maqueta, c\u00f3mo las tablas se adaptan al ancho de p\u00e1gina y c\u00f3mo una simple acci\u00f3n permite <strong>traducir el cat\u00e1logo completo a otro idioma en segundos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una demostraci\u00f3n que dej\u00f3 claro el impacto real de la automatizaci\u00f3n en la publicaci\u00f3n profesional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mas-que-un-webinar-una-vision-compartida\">M\u00e1s que un webinar: una visi\u00f3n compartida<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El webinar cerr\u00f3 con una sesi\u00f3n de preguntas donde se abordaron temas como la <strong>flexibilidad de las plantillas<\/strong>, la <strong>gesti\u00f3n de grandes vol\u00famenes de datos (m\u00e1s de 50.000 SKU)<\/strong> o la <strong>conexi\u00f3n con plataformas como Shopify o Magento.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conclusi\u00f3n fue un\u00e1nime: <strong>cuando los datos son precisos, la creatividad se multiplica.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto Nousmedis como Sales Layer coincidieron en que el futuro de la publicaci\u00f3n B2B pasa por combinar <strong>estructuras de datos inteligentes<\/strong> con <strong>procesos de dise\u00f1o flexibles y automatizados<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-es-mejor-verlo-que-contarlo\">Es mejor verlo que contarlo:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes revivir el webinar completo aqu\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Manufacturers Speed up Time to Market with PIM and Catalog Automation 2025 Webinar VIDEO\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/98krDXR5xMw?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/nousmedis.dev-ws.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si quieres <strong>ver c\u00f3mo funcionar\u00eda la automatizaci\u00f3n en tu propio cat\u00e1logo<\/strong>, te invitamos a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solicitar un Proof of Concept personalizado<\/strong> \u2192 <a href=\"https:\/\/nousmedis.com\/es\/contacto-2\/\">Contacta con nosotros<\/a><\/li>\n\n\n\n<li><strong>Probar EasyCatalog gratis durante 30 d\u00edas<\/strong> \u2192 <a href=\"https:\/\/nousmedis.com\/es\/easycatalog\/precio\/\">Solicita tu trial<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desde <strong>Nousmedis<\/strong>, queremos agradecer a <strong>Sales Layer<\/strong> su colaboraci\u00f3n y confianza en este webinar conjunto. Ha sido un placer compartir conocimientos, experiencias y una misma visi\u00f3n sobre c\u00f3mo la automatizaci\u00f3n y los datos estructurados est\u00e1n transformando la creaci\u00f3n y automatizaci\u00f3n de cat\u00e1logos en el sector B2B.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente, Nousmedis y Sales Layer celebramos un webinar conjunto dedicado a un tema que est\u00e1 transformando la manera en que los fabricantes gestionan su informaci\u00f3n de producto: la automatizaci\u00f3n de cat\u00e1logos con PIM. El encuentro, titulado \u201cHow Manufacturers Speed Up Time to Market with PIM and Catalog Automation\u201d, estuvo dirigido principalmente al mercado de Estados [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266,176],"tags":[107,16,253,175,30,771,43,218,635,172],"class_list":["post-13797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizacion-de-catalogos","category-sales-layer","tag-adobe-indesign","tag-automatizacion","tag-automatizacion-de-catalogos","tag-automatizar-catalogo","tag-easycatalog","tag-emuca","tag-indesign","tag-nousmedis-es","tag-pim-product-information-management-sales-layer-erp-y-crm-etl-extraccion","tag-sales-layer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.8) - 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